Are there pages every website needs?
Yes, every website is unique (or should be anyway), but there are eight pages every website needs. The style the content is presented on the pages could be completely different from site to site, but the pages (and their function) remain the same. Here are the top 8 web pages you should make sure to include on your website.
The homepage is where all the action happens. It’s the first thing most visitors see, and it determines if an individual will hang around or say peace out. Always think of your customer’s needs and perspective when deciding exactly what features you’ll include. From images and video to copy and links, this is your visitors’ first impression.
Some must haves: your logo and a juicy call-to-action.
2. About Page
The About page gives your audience the chance to get to know you, your vision, and your accomplishments. Don’t be afraid to be bold in talking about how your experiences and your goals will help customers.
Storytelling is crucial for this page. You want readers to relate to you, join you on your journey, as well as share the message with their family members and friends. You want to make a connection with your audience.
3. Contact page
You must have good communication to build solid relationships with your customers. If they can’t reach you, you won’t be able to answer their questions, learn about their needs, or get critical feedback. It’s the first line of customer service and support. So as far as pages every website needs, this one is pretty darn important.
Generally this will be a contact form, but you may also choose to include a physical address, phone number, or a live chat option.
4. Product or Services
The products or services page is the meat of your website. Whether you are selling physical goods, services, or a combination of both, it would be easy to navigate. More importantly though you want to sell the benefits of what your offer, not the features. People are looking to solve a problem or meet a need. Storytelling that that emphasizes how buyers will feel after purchasing your product or service is very effective.
Photography is key as well, especially if you offer physical products. Clear, high-quality images are essential. For service oriented businesses, video is an effective tool to give customers the full picture of what you offer.
Your blog allows you to talk directly with customers. You can feature product updates, the latest trends, and respond to customers’ common questions or offer free information (like this) to help your customers address some of their needs. Sharing high quality, reverent information with your followers can create a loyal, happy customer. You want to become the go-to person for your niche.
Blogging is an ongoing process. Regular new content keeps things fresh and let’s your readers know you’re still out there.
6. Page Not Found (404)
You may not think of this one right off the bat when it comes to pages every website needs, but it’s key to keeping people on your site even if they get an address incorrect. A page not found page, generally called a “404 error” page, is a page your visitors get directed to when a webpage no longer exists or has moved. If someone mistypes a and address, or if your Pinterest link has changed, you still want your visitor to be able to navigate to relevant information.
What to include: Tell visitors clearly that the page they’re looking for cannot be found (this can be fun & creative). Your page not found page should include easy access to your menu, a link back to your homepage, and a search form.
7. Terms and Conditions
A terms of conditions page is a must for most websites. This is a page the outlines the “rules” a visitor to your site must agree to abide by in order to use your website.
You want to include the rules and guidelines and how your website functions. For example, which country’s laws that governs the agreement, an intellectual property disclosure that states that your website is your property and that it’s protected by copyright laws, and a links to other sites clause that you are not responsible for or have control over third party links on your website. Sounds a little overwhelming, doesn’t it? Thankfully there are some great tools to help you create your terms and condition like this one from Shopify.
Include what data you collect, how it is collected, how visitors can obtain a copy of the information you obtain, if such content will be shared, and if so, with whom. Here’s a helpful generator from digital.com to help you out.
Obviously you may have additional pages and features on your site, but these are the essentials. If you’re just getting started with your site, and want to build it yourself, WordPress & the plugin Elementor* are solid, easy to use tools that can give you a professional looking site without pulling out too much of your hair 😉 If you’re computer savvy and looking to self-host, check out SiteGround.* They offer great packages with easy installation of WordPress.
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